ADVANTAGES AND USES OF MAX AND MAX+ : *  Unlike other moisturizers and lotions, MAX contains the MAXimum amount of beneficial ingredients recommended by the manufacturer. Most other skin care products have a high percentage of water and fillers and therefore, do not have the healing and infusion properties of MAX. *  MAX treats you from your face to your feet. *  Combining correction with protection at an affordable price, MAX infuses the skin with Vitamins C, E, B5, Aloe and Grape Seed Extract.   *  MAX helps heal and re-hydrate dry and damaged skin, while providing a strong defense as an excellent anti-oxidant, helping to prevent damage from free radials and other environmental factors which lead to premature aging. *  MAX is highly concentrated to tackle even the roughest affected areas. *  MAX soothes the skin as it moisturizes and improves the skins suppleness and elasticity, repairing and strengthening the skins collagen structure to improve texture and firmness which is helpful in the reduction of fine lines and wrinkles. *  MAX also provides anti-inflammatory action, moisture retention skin smoothness and softening. *  MAX is particularly good for people with an active lifestyle and those who experience skin dryness.       *  Have the best of both worlds with MAX+. *  MAX+ is identical to our regular MAX but with UV / UVB Protection ( SPF 15 ). Ask for Max Products at your Golf and Tennis Pro Shops.